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Successful Practice of Saving Mobilization
Target Participants:
Marketing manager, Branch manager, Chief of marketing officer, Customer relationship unit manager, Marketing officer, or someone who works related to savings mobilization
Duration:
2 days
Methodology:
Presentation, Discussion, Demonstration, Role-plays, Individual Work, Question and Answer, and other participatory actions to ensure that the transfer of experiences and learning activities are going smoothly in the professional manner
Facilitators:
ASVP & Head of Marketing Division, Senior Faculty (Marketing Specialist) and SVP & Head of Product Development Division
Objectives
During this course participants will be able to:
- Acquire new Practical knowledge of the Keys Success of ACLEDA Bank's Savings Mobilization
- Understand how to do Marketing Research
- Be aware of ACLEDA Bank's Functional Structure
- Build Employee's Commitment and Competence
- Be aware of developing the Deposit Services Policy and Guidelines
- Be familiar of the process of Account opening
- Be familiar of the process of Account opening
- Know how to promote the savings services effectively
- Provide customers with the excellent service quality
- Maintain customer to stay with your organization
- Be aware of MIS of ACLEDA Bank
Course Contents
- Framework of successful savings mobilization
- Keys success of ACLEDA Bank's savings mobilization
- Introduction to ACLEDA Bank's savings program
- History of ACLEDA savings program management
- Marketing research on ACLEDA savings program
- Transformation of organizational structure
- ACLEDA savings products
- Building employee's commitment and competence
- How to build employee's commitment
- How to build employee's competence
- ACLEDA Bank's deposit policy and procedure
- Deposit service policy and guidelines
- Process of account opening
- ACLEDA Bank's saving mobilization strategies
- Strategic keys on saving mobilization
- Sharing the real experience of ACLEDA Bank's saving mobilization
- Study visit at ACLEDA Bank's branch office
- ACLEDA Bank's customer service and care
- How to provide customers with the excellent service quality
- How to maintain customer to stay with your organization
- ACLEDA Bank's MIS
- Savings management module
