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ACLEDA Bank's Marketing Management
Target Participants:
Marketing Manager, Marketing Officer, Branch Manager, or someone who works related to Marketing
Duration:
1 day
Methodology:
Lecture/Demonstration, Handout, Discussion and offering experiences
Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.
Objectives
During this course participants will be able to:
- Understand the marketing policy, standards and strategy of ACLEDA Bank
- Be familiar the core marketing activities of ACLEDA Bank
- Understand the roles and responsibilitiesof staff involved in marketing at all levels
- Be familiar withthe day-to-day operations in marketing of ACLEDA Bank
- Understand how ACLEDA Bank evaluatecustomer satisfaction
- Understand ACLEDA Bank’s experience and lessons learned
Course Contents
- Customer service and public relationship
- Who is your customer?
- Physical appearance vs. service quality
- What is customer service quality?
- Five keys to ensure customer-oriented frontline people
- Customer complaint and solving
- Marketing competition
- Competitive forces
- Characteristic of competition
- Identifying main competitors
- Marketing strategies
- Analyzing competitors
- Reaction pattern
- Marketing strategy
- Definition of marketing strategy
- Why thinking about marketing strategy
- What basis of setting marketing strategy
- Marketing strategy outlined
- Market research and analysis through statistic
- Marketing research vs. market research
- Definition of research
- Marketing research process
- Research design
- Data types and sources
- Data collection method
- Data collection form
- Simple plan
- Measurement scales
