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Marketing Competition
Target Participants:
Marketing Officer, Chief Marketing Officer
Duration:
1 day
Methodology:
Lecture/demonstration, case study, handout, and offering experiences
Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.
Objectives
During this course participants will be able to:
- understand how to identify competitors for different products and services
- know how to analyze competitor's strategies, their strengths and weaknesses
- know how to define market positioning and market share
- understand effective ways to respond to competition
- Understand ACLEDA Bank’s experience and lessons learned
Course Contents
- Competitive forces
- Characteristic of competitors
- Identifying competitors
- Marketing strategies
- Analyzing competitors
- Reacting pattern
