»  Training Program  »  Training Topics  »  Marketing Research

Marketing Research

Target Participants:
Marketing Officer, Chief Marketing Officer

Duration:
1 day

Methodology:
Lecture/demonstration, case study, exercise, handout, discussion, and offering experiences

Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.

Objectives

During this course participants will be able to:

  • Understand the objective, design and process of research marketing research
  • Know how to conduct marketing research of the financial sector
  • Compare different marketing strategies as applied by financial institutions
  • Understand ACLEDA Bank’s experience and lessons learned

Course Contents

  • Marketing Research Vs Market Research
  • Marketing Research Process
  • Research Design and Objective
  • Measurement Scale

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