»  Training Program  »  Training Topics  »  New Product Development and Pricing

New Product Development and Pricing

Target Participants:
Marketing Manager, Operation Manager, Credit Manager, Treasury Manager, Marketing Officer, or other relevant officers

2 days

Lecture/Demonstration, Handout, Discussion and offering experiences

SVP & Head of Product Development Division, VP & Deputy Head of Product Development, Marketing Specialist, Faculty of ATC, and Credit Specialist


During this course participants will be able to:

  • Understand ACLEDA Bank’s existing products and services
  • Understand ACLEDA Bank’s product development strategy and process
  • Understand factors involved in pricing new products
  • Understand different price setting approaches
  • Understand ACLEDA Bank’s practices in price setting

Course Contents

  • ACLEDA Bank's products and services
  • Introduction to product development
  • Process and flow of new products designed and launched
  • Levels of Product Development Management in ACLEDA Bank
  • Development new product in ACLEDA Bank experiences
  • New product pricing in theory
  • Pricing products in CGAP's case
  • Pricing products in ACLEDA Bank practice
  • Wrap up

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