»  Training Program  »  Training Topics  »  Marketing Competition

Marketing Competition

Target Participants:
Marketing Officer, Chief Marketing Officer

Duration:
1 day

Methodology:
Lecture/demonstration, case study, handout, and offering experiences

Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.

Objectives

During this course participants will be able to:

  • understand how to identify competitors for different products and services
  • know how to analyze competitor's strategies, their strengths and weaknesses
  • know how to define market positioning and market share
  • understand effective ways to respond to competition
  • Understand ACLEDA Bank’s experience and lessons learned

Course Contents

  • Competitive forces
  • Characteristic of competitors
  • Identifying competitors
  • Marketing strategies
  • Analyzing competitors
  • Reacting pattern

Site Map    Feedback Form    Newsletter    Legal Notice
Online Visitors: 13    Today​ Visitors: 672    Yesterday Visitors: 549