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Marketing Competition

Target Participants:
Marketing Officer, Chief Marketing Officer

1 day

Lecture/demonstration, case study, handout, and offering experiences

Management team of Marketing Division in ACLEDA Bank Plc.


During this course participants will be able to:

  • understand how to identify competitors for different products and services
  • know how to analyze competitor's strategies, their strengths and weaknesses
  • know how to define market positioning and market share
  • understand effective ways to respond to competition
  • Understand ACLEDA Bank’s experience and lessons learned

Course Contents

  • Competitive forces
  • Characteristic of competitors
  • Identifying competitors
  • Marketing strategies
  • Analyzing competitors
  • Reacting pattern

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