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Successful Strategies Sales

Who should attend?

Marketing Manager, Branch Manager, Marketing Officer, and someone who works related to marketing.


The training methodology will be focused on experience based and participatory approaches including brainstorming, group discussion with presentation, group work, sharing hand-on experience, training game and participants' problem raised during training.

Training Program

  • Date: June 11-12, 2015
  • Time: 8:30 - 16:30
  • Lunch: 12:00 - 13:30
  • Training Language: Khmer
  • Training Materials: English

Deadline of registration: June 05, 2015

Contact Persons

Mr. LIM Dina
Tel: +85­5 (0)15 600 185

Tel: +85­5 (0)15 600 185

Training Venue

ACLEDA Training Center, building #50, Street 516 Corner 335, 06 Village, Sangkat Boeng Kak 1, Khan Tuol Kork, Phnom Penh.

Understanding and implementing effective selling strategies is essential for businesses of all sizes. Creating the right selling strategy is the key to winning market share and customers. The winning strategy identifies how to break in and win top clients, giving your company an edge over the competition.

What you will benefit?

After completion of this course, the participants will be able to:

  • Define the principals of successful selling strategies
  • Gain practical experience of ACLEDA Bank's selling process
  • Explore the key success of selling techniques

Course Contents

  1. Principals of effective selling strategies
  2. Experience of ACLEDA Bank's successful strategies sales
    • Quality of products and services
    • Product distribution channels
    • Promotional strategies
    • Information technology
    • Qualification of professional seller
    • Excellent customer service quality
    • Customer Retention
  3. Lesson learned from ACLEDA Bank selling techniques

Training Fee

  • USD 170 per participant per two-day training course.
  • USD 160 per participant per two-day training course for organization sending 3 participants up to the course.
  • This fee includes training materials, refreshments, lunch and certificate.


If you are interested, please fill our enrolment form and then send to or

Payment Condition

There is no charge for any cancellation which is made by the deadline of the registration. Cancellation after deadline of the registration and participants appearing without proper cancellation will be charged the full amount.


Mr. Rath Rattanak
Senior Faculty, Specialized in Marketing at ACLEDA Training Center.

Mr. Rath Rattanak had deep Marketing experience as a Chief of Marketing Officer at ACLEDA Kampong Cham Provincial Branch for 4 years. He used to be a Sub-branch Manager (District Team Leader) for 1 year and was promoted to Provincial Branch Manager for 3 years. His successful career has specialized in the field of management and business communication skills over 11 years. He has been elected as a senior faculty of ACLEDA Training Center (ATC) specialising in Marketing since 2010. In his specialty, he has conducted many training programs such as Effective Selling Skills, Effective Communication at Workplace, Customer Service and Retention, Successful Practice Savings Mobilization, Customer Focus and Service Quality, ACLEDA Bank Products and Services… etc. to both national and international MFIs and Banks. He is an experienced trainer certified by Frankfurt School (FS) and Women's World Banking (WWB) and he is very good at transferring his knowledge and skill to fulfil the participants' expectation.

Mr. Rath Rattanak attended Professional Consulting Skills in Hong Kong and numerous training programs abroad related to Professional Development Skills, Microfinance Management Development, TOT, etc.. He obtained a Master's Degree of Business Administration (MBA) majoring in general management at Royal University of Law and Economic (RULE).

Mr. Yang Sophannarath
ASVP of Marketing Division

Born on 10th October 1965. In 2006, he obtained Master’s Degree of Business Administration, specialized in marketing, from IIC. He earned a Bachelor’s Degree of Business Administration, specialized in marketing, from the International Institute, Phnom Penh. In 1998, he graduated Cost Accounting at the Regent College, Phnom Penh, also attended an intensive course of professional interpreter training at the Australian Center for English (ACE), Phnom Penh in 1993. From 1996 onwards, he attended numerous courses on management and microfinance in Cambodia and overseas. From 1996, he started working for ACLEDA Bank as a Non-Collateralized Credit and Collateralized Credit Assistant in Phnom Penh.

In 1997, he was appointed to the Technical Staff of the Marketing Department of ACLEDA Bank Plc. Headquarter in Phnom Penh. In 2008, he was elevated to Assistant Vice President & Manager of Marketing Unit and Product Development Unit in Headquarters. In January 2009, He was promoted to Marketing Department Manager for ACLEDA Bank Lao Ltd. Since December 2010, he appointed to Assistant Senior Vice President & Head of Marketing Division.

Mr. PICH Woithana
Sales Senior Specialist

Cambodian joined ACLEDA Bank Plc. in September 2003. Born in 1981, he obtained his Master's degree with distinction in Management at National University of Management in Cambodia in 2005. He is an outstanding employee of the bank since the start by helping the bank to increase its market share easily for any circumstances. In his responsibility, he managed, led and trained all his branch marketing managers and branch deputy marketing managers to implement the marketing task to maintain healthy growth of all products sales as well as customer service and customer retention. Moreover, he has a good relationship with all potential customers through private and public sectors.

Guest Speaker: Senior Management Team from Operations Division, ACLEDA Bank Plc.

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