»  Training Program  »  Training Topics  »  ACLEDA Bank's Marketing Management

ACLEDA Bank's Marketing Management

Target Participants:
Marketing Manager, Marketing Officer, Branch Manager, or someone who works related to Marketing

Duration:
1 day

Methodology:
Lecture/Demonstration, Handout, Discussion and offering experiences

Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.

Objectives

During this course participants will be able to:

  • Understand the marketing policy, standards and strategy of ACLEDA Bank
  • Be familiar the core marketing activities of ACLEDA Bank
  • Understand the roles and responsibilitiesof staff involved in marketing at all levels
  • Be familiar withthe day-to-day operations in marketing of ACLEDA Bank
  • Understand how ACLEDA Bank evaluatecustomer satisfaction
  • Understand ACLEDA Bank’s experience and lessons learned

Course Contents

  • Customer service and public relationship
    • Who is your customer?
    • Physical appearance vs. service quality
    • What is customer service quality?
    • Five keys to ensure customer-oriented frontline people
    • Customer complaint and solving
  • Marketing competition
    • Competitive forces
    • Characteristic of competition
    • Identifying main competitors
    • Marketing strategies
    • Analyzing competitors
    • Reaction pattern
  • Marketing strategy
    • Definition of marketing strategy
  • Why thinking about marketing strategy
  • What basis of setting marketing strategy
  • Marketing strategy outlined
  • Market research and analysis through statistic
    • Marketing research vs. market research
    • Definition of research
    • Marketing research process
    • Research design
    • Data types and sources
    • Data collection method
    • Data collection form
    • Simple plan
    • Measurement scales

Site Map    Feedback Form    Newsletter    Legal Notice
Online Visitors: 12    Today​ Visitors: 182    Yesterday Visitors: 1,146