»  Training Program  »  Training Topics  »  ACLEDA Bank's Promotion Strategy

ACLEDA Bank's Promotion Strategy

Target Participants:
Marketing Officer, Chief Marketing Officer

1 day

Lecture/demonstration, case study, handout, discussion, and offering experiences

Management team of Marketing Division in ACLEDA Bank Plc.


During this course participants will be able to:

  • Know the elements of an effective promotion strategy
  • Define the essential skills required for effective promotion
  • Understand the concepts of market segmentation, targeting and positioning
  • Understand the promotional mix
  • Aware of how to evaluate a promotion strategy
  • Understand ACLEDA Bank’s experience and lessons learned

Course Contents

  • Step in developing effective communication
  • Market segmentation, targeting & positioning
  • Base & Effectiveness of segmentation
  • Differentiation products & services
  • Promotional strategy
  • Developing advertising strategy
  • Major consumer sale promotion tools
  • Public relations
  • Direct marketing
  • Defense strategies
  • Attract strategies
  • Evaluating advertising

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